For fyrste gong held den internasjonale organisasjonen GSTC (Global Sustainable Tourism Council) kurs i Noreg!14.-15. februar arrangerer NCE Tourism og GSTC kurs i bærekraftig reiseliv i Bergen. Kurset er skreddarsydd for opplevings- og aktivitetsbedrifter, og tek mål av seg å gje praktiske råd og innsikt i korleis små og mellomstore bedrifter kan jobbe mot meir bærekraftig drift.GSTC er ein internasjonal anerkjend organisasjon, særleg blant mange turoperatørar innan adventure feltet. Kurset vil ha både ein internasjonal og ein nasjonal dimensjon, og vert halde av erfarne instruktørar frå GSTC, på engelsk.

Påmeldingsfrist fredag 8. februar.

Påmelding her:

February 14th & 15th 2019 – Bergen

This training covers sustainability best practices, based on the Global Sustainable Tourism Council (GSTC) Industry Criteria and Performance Indicators (for accommodations, tour operators and travel providers), highlighting examples and lessons, and helping local businesses implement concrete steps to approach sustainable tourism in a practical and meaningful manner

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Day 1: Thursday, February 14th
11:30 – 12:00 Light Lunch
12:00 – 12:30 Introduction & Overview

●      Training overview: learning objectives

●      Introduction to the GSTC and the GSTC Criteria

●      Sustainable tourism issues and trends, the “business case” for sustainability

●      Ice-Breaking Activity

12:30 – 13:30 Presentation, Examples and Discussions

Objectives: Based on the GSTC Criteria and Performance Indicators Section A (Demonstrate effective sustainable management), in this session we will cover key approaches to sustainability management (and real-life examples demonstrating such approaches in action), helping improving the overall sustainability performance of your business, and optimizing the impacts of sustainability efforts through partnerships.

Key Topics:

●      Building a solid foundation: Sustainability management system (A1)

●      Engaging and educating stakeholders:

○      Within your organization: staff engagement

○      With your customers: managing customer experience, educating customers

○      At the destination level: playing an active role in your destination

Key Questions

●      How can the industry respond to “overtourism” challengesand the footprint of long-haul air travel?

●      How to attract the “right” kind of visitors through strategic approaches to product development and marketing.

●      How can standards and certification help improve sustainability practices?

13:30 – 14:30 Presentation, Examples and Discussions

Objectives: In this session we will focus on the environmental sustainability pillar of the GSTC Criteria (Section D: Maximize benefits to the environment and minimize negative impacts). Through trainer presentation and group discussions on best practices and real-life examples, we will learn about practical steps to minimize your environmental footprint and to maximize positive contributions to the environment.

Key Topics:

●      Reducing pollution

○      Reducing greenhouse gas emissions

○      Promoting use of alternative modes of transport

○      Waste management / avoiding plastic waste

●      Protecting the natural assets of the destination

○      Low-impact operations, supporting conservation

○      Best practices in conducting visits to natural sites

○      Responsible wildlife tourism experiences

Key Questions:

●      What approaches are you already implementing to reduce your environmental footprint?

●      What are some of the short-, medium- and long-term goals for improving your environmental sustainability practices?

14:30 – 15:30 Group Activity: Applying the Criteria

Discuss with your group to come up with an experiential product idea: a nature-based tour itinerary that highlights the “sense of place” of the destination, and that incorporates some of the best practices we’ve learned so far.

Key Questions:

●      Who is your target audience, and what experience would be attractive for them?

●      What is the right goal for designing your low-impact experiences (e.g. zero waste, carbon neutral), and what are the steps needed to achieve the goal?

●      How will you highlight the benefits of your experience in your marketing and customer communications?

15:00 – 15:30 Coffee / Tea Break
15:30 – 16:30 Group Activity: Q&A and Feedback

Ask questions related to your tour concept, exchange ideas with each other and refine your product description.

16:30 – 17:30 GSTC Case Study Presentation + Q&A

Dig deeper into real-life business examples, demonstrating best practice in sustainability management, conservation and resource management, effective sustainability marketing and communications, and promoting positive impacts.

17:30 – 18:00 Day 1 Summary & Day 2 Goals


Day 2: Friday, February 15th
8:30 – 9:30 Presentation, Examples and Discussions

Objectives: We will look at some of the key topics from Section B (socio-economic impacts) and C (cultural impacts), and learn about sustainable business development and management practices that help minimize the negative impacts, and maximize the benefits for local communities.

Key Topics:

●      Community support and local purchasing

○      Engagement with local communities (B1)

○      Local and fair trade suppliers (B3)

●      Protecting and presenting cultural heritage

○      Visits to cultural sites (C1)

○      Contributions to and enhancement of local heritage (C2)

○      Living cultural heritage and traditions in operations, design, cuisine, retail, events (C3)

Key Questions:

●      What is “local” in the context of your business?

●      What are some of the small steps you can take to improve your practices that will have the most impacts?

9:30 – 10:00 Group Activity: Applying the Criteria

Discuss with your group to come up with an experiential product idea: a nature-based tour itinerary that incorporate some of the best practices as recommended by the GSTC Criteria.

Key Questions:

●      How will you incorporate sustainable supply chain management approaches?

●      How will your tour benefit the local communities and their cultural traditions?

●      How will you communicate with your customers – before, during and after their trip – about cultural and natural heritage, and encourage responsible behavior?

10:00 – 10:30 Coffee / Tea Break
10:30 – 11:00 Group Activity: Q&A and Feedback

Ask questions related to your tour concept, exchange ideas with each other and refine your product description.

11:00 – 12:00 Group Presentations and Feedback

Present with your group’s experiential product idea and discuss feedback with all participants.

Training Wrap-Up and Next Steps

12:00 – Light Lunch

Postet av Gry Bystøl